Data Strategy Analyst

Boyd Gaming, Inc. • Las Vegas, NV 89134

Posted 2 weeks ago

Job Description

* Bachelor's degree with quantitative focus or in related field preferred.

* Strong knowledge of database/direct mail program design, production, and fulfillment.

* Working knowledge of COGNOS, SQL and/or other query programs preferred.

* Proficient in Microsoft Excel.

* Organized and detail oriented with strong attention to accuracy.

* Works well under pressure.

* Ability to obtain/maintain any necessary licenses and/or certifications.

Responsible for the analysis and reporting of Corporate, Regional, and Property marketing initiatives, including, but not limited to, customer trends, database marketing campaigns, and promotions.

* Develops analytical frameworks and repeatable models to support high-impact, corporate initiatives related to marketing.

* Develops and presents comprehensive presentations to senior leadership in order to articulate and depict best practice recommendations for implementation.

* Conduct ad-hoc analyses of marketing programs and database trends.

* Create, maintain, and update marketing databases.

* Write and perform queries to extract data from Boyd data warehouses.

* Analyze Marketing programs/processes and make recommendations for improvement of their timeliness, accuracy, and effectiveness.

* Work with data models, identify and utilize reporting tools, and aid in the development of solutions and decisions on managing and evolving the Regional database marketing function

* Create job flows and maintain documentation of processes.

* Maintain all files of all completed jobs.

* Ensure all necessary approvals are obtained for assigned jobs.

* Adhere to program and department budgets.

* Serve as back-up for other corporate Direct Marketing staff.

* Assist properties in their marketing campaigns when needed.

* Develop and maintain a positive working relationship with outside vendors, the properties and other corporate departments vital to the successful and timely completion of direct marketing campaigns including, but not limited to, BCS, E-Commerce, and IT.

* Other duties as assigned.


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