Demand Generation Manager

Acuity Lighting Group Inc • Conyers, GA 30012

Posted 2 weeks ago

Job Description

Years of Experience

3-5 Years

Education

Bachelor's Degree or Equivalent

Physical Requirements

Sedentary Work -- Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting mostof the time. Jobs are sedentary if walking or standing is required only occasionally, and all other sedentary criteria are met.

Technical/Specific Experience

Proven success in time management and an ability to deliver results on multiple projects. Superior oral and written communication skills with attention to detail and superior follow-through. 3-5 years of marketing and sales experience with an emphasis on B2B marketing and demand generation.

Proven success in time management and an ability to deliver results on multiple projects. Superior oral and written communication skills with attention to detail and superior follow-through. 5-9 years of marketing and sales experience with an emphasis on B2B marketing and demand generation.

Travel Requirements:

% Travel Domestic Only

0 - 25%

Any unsolicited resumes sent to Acuity Brands from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Brands mailing address, fax machine or email address, directly to Acuity Brands employees, or to Acuity Brands resume database will be considered Acuity Brands property. Acuity Brands will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Acuity Brands will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search.

Manage the planning and execution of Demand Gen projects, excelling in project management to meet deliverables on time. Serves as the subject matter expert with cross-functional business partners. Will have responsibility for learning and communicating industry relevant information. Will be able to add value to the organization by identifying and leading process improvement opportunities. May have the responsibility to lead and manage teams.

Plans/executes the marketing plans for multiple products groups for new product launches. Works with product management/sales to identify key customer targets and develops appropriate marketing materials and product/services messaging. Plans and executes tasks and projects from concept to execution including, but not limited to, sales collateral, presentations, packaging, videos, PR, advertising, direct mail, sample bags, web pages, digital marketing and social media, tradeshows and promotions. Manage all timetables, vendors, internal resources, deadlines and budgets. (40%)

Formulates the overall strategic marketing plans for multiple products groups in conjunction with the product leaders. Develops marketing assets from concept to execution--managing all timetables, vendors, internal resources, deadlines and budgets. Develops appropriate product messaging that is in sync with brand guidelines and targeted audience. (30%)

Executes campaigns to target audiences to drive awareness of products in market, generate leads for the sales organization and to ultimately, generate revenue. Actively partners with the Market Solutions and Omni-Channel organization to develop comprehensive demand generation campaigns with strong call-to-actions and clear conversion funnels. Develops related content for reuse and for amplification on website, blog streams and social media. Provides thought leadership and best practices.(15%)

Utilizes ABS to drive continuous improvement in marketing and product development processes. Produces, monitors and reports on project status and operational KPIs. Works closely with business partners (product management, sales and sales support) and remote support teams, to encourage open and direct feedback. Utilizes, creates and maintains standard work for best practices. (10%)

Other sales and marketing duties as assigned by Director, Demand Generation (10%)

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