Digital Analytics Manager (eCommerce)

Nestle

New York, NY 10176

Posted 1 month ago

Job Description

Are you passionate about coffee? Do you care about sustainability and quality? At Nespresso we place people, coffee and sustainable living at the heart of what we do, inspiring an engaging and meaningful place to work.


_This position is not eligible for Visa Sponsorship._


**Position Summary**


The role is responsible for driving actionable understanding of customer behavior on-site and in-app, identifying ways to optimize the digital customer experience to meet e-Commerce and CX goals, and supporting the eCommerce team with its analytics needs. This role will function as an embedded member of the e-Commerce team, working seamlessly with the team. This role will uncover opportunities to optimize site content and flow to minimize pain points and increase conversion, partnering cross-functionally on A/B testing, ensuring proper measurement set-up and timely delivery of results to drive continuous improvement. This role will work with the broader Customer Analytics team to convert strategic questions into ad hoc analyses that integrate findings and insights across channels & touchpoints to drive value for the overall Nespresso organization.


**Responsibilities:**


**Customer Journey Mapping**


+ Use data from multiple sources, channels and touchpoints to explain shopper behavior online and work with eCommerce team to determine opportunity areas


+ Map & explain traffic flows to and through website/app for key customer groups and from key entry sources


+ Identify areas of highest and lowest site engagement and develop hypotheses on how these areas can be optimized


+ Develop hypotheses to explain barriers or pain points in shopper flows to develop A/B test


**Testing & Personalization**


+ Own the framing, design, duration and analysis of A/B, multivariate & personalization tests across both the website and app


+ Provide data-driven recommendations to improve site/app customer experience and drive increased conversion, engagement and brand loyalty


+ Partner with CX Analytics Manager to integrate testing plans into larger CX learning initiatives, as aligned to cross-functionally


+ Build and maintain library of A/B test set ups and results to ensure continuous improvement on known insights


+ Partner cross-functionally to create and execute on-site and in-app personalization roadmap that supports broader CX initiatives & drives to 1:1 personalization


**Cross Team Support & Knowledge Sharing**


+ Support optimization of on-site offerings & campaigns by showing the impact that content changes, promotions and various initiatives have on site traffic, conversion and on-site behavior


+ Monitor effectiveness and measure impact of Display, Paid Social, Email, Paid Search, and SEO channels' sales contribution to drive revenue optimization objectives, connecting insights across data sources


+ Share learnings, best practices, and data needs with analytics counterparts in HQ and other markets


**Team Leadership & Development:**


+ Work with team members to drive consistency & excellence in delivery of key elements


+ Develop team skill sets and manage their workload effectively


+ Ensure projects are prioritized and tied to larger business strategy


**Required Experience:**


+ Bachelor’s Degree required: Statistics, Mathematics, Computer Science, Applied Analytics, Business Management or Marketing preferred


+ 7+ years of analytics experience


+ R or Python programming language experience


+ Advanced experience in Google Analytics


+ 2 years working in an e-Commerce centric Direct to Consumer business model, preferably in consumer goods


**Preferred Experience:**


+ 5+ years of experience in an ecommerce / digital analytics roles


+ 2+ years of experience with on-site A/B testing management


+ Data Science background


+ Experience with data visualization tools (Tableau, PowerBI)


It is our business imperative to remain a very inclusive workplace.


To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.


Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.


_This position is not eligible for Visa Sponsorship._



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