Digital Marketing Campaign Manager-San Carlos, CA

Check Point Software Technologies • San Carlos, CA 94070

Posted 2 weeks ago

Job Description

Responsibilities

* Plan and execute full funnel digital marketing, SEM, social media and display advertising campaigns that engage customer and prospects, drive leads and acquisition revenue globally for our line of enterprise cyber security products

* Measure, optimize, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

* Identify trends and insights, and optimize spend and performance based on the insights

* Brainstorm new and creative growth strategies

* Plan, execute, and measure experiments and conversion tests

* Collaborate with internal teams to create landing pages and optimize user experience

* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

* Instrument conversion points and optimize user funnels

#LI-KG1

Desired Background

* 6-8 year experience in Advertising, Demand Generation or Campaign Management with experience developing and

* implementing successful demand creation and pipeline acceleration programs in fast-paced environments

* BS/MS degree in marketing or a related field

* Proven working experience in digital marketing in an enterprise B2B high tech company

* Must have working knowledge of Marketo and Sales Force

* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

* Experience in optimizing landing pages and user funnels

* Experience with A/B and multivariate experiments

* Solid knowledge of website analytics tools (e.g., Google Analytics)

* Experience in setting up and optimizing Google Adwords campaigns

EOE M/F/Veterans/Disabled

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