Director of the School of Continuing Education Marketing & Communications

Providence College

Providence, RI 02940

Posted 1 month ago

Job Description

Position Information

Position Title Director of the School of Continuing Education Marketing & Communications


Oversee the marketing and communications initiatives that positively influence SCE credit admissions, professional development enrollment, all stakeholder engagement, and school-specific events.

Essential Duties:

1. Create an overarching marketing strategy to develop and implement SCE -related marketing and communications content in all forms and media types, including all academic and non-academic initiatives/programs/events promotional materials. Lead, supervise/execute all promotional and communication campaigns for SCE multimedia, multi-channel marketing, and advertising for SCE programs, services, and other strategic and engagement initiatives deemed essential by the Dean. Coordinate website, digital marketing, and promotional items for internal and external meetings and events. Collaborate on admissions and recruiting work for SCE , including selecting and managing third parties to support SCE admissions communication efforts for SCE .

2. Lead internal communications efforts through various platforms, including the public website, internal portal, social media, email, etc. Author and edit timely messages regarding achievements and pressing issues aimed at various stakeholders in the voice of SCE leadership. Develop and supervise the execution of regularly scheduled communications for SCE programs and initiatives. Oversee support staff development and distribution of regularly scheduled (as well as ad hoc) newsletters, flyers, and communications for various SCE stakeholder groups (students, faculty, staff, clients, partners, etc.)

3. Lead web content creation for SCE , academic and non-academic programs, and all SCE affiliated initiatives. Monitor and maintain web quality assurance and SEO (search engine optimization) using in-house tools. Coordinate and supervise the creation of new web pages and, as needed, collaborate with web services and marketing and communications on the design of custom web content and redesign of existing SCE sites.

4. Cultivate corporate/alumni partnerships to create pipelines of certificate program students and corporate clients through lead-generating outreach, in collaboration, as necessary, with the College’s Center for Career Education and Professional Development, Institutional Advancement, academic schools, and other College departments.

5. Collaborate with the College’s Marketing & Communications area to manage the integration of PC and SCE branding initiatives, including coordination of brand and PR consulting projects, thought-leadership visibility initiatives, and brand collateral opportunities (e.g., photoshoots, videos).

6. Track and analyze the effectiveness of marketing and communication initiatives and channels. Provide budget and rational for recommended marketing programs and monitor spending.

Marginal Duties:

1. Perform all other duties as may be required.

Education and Experience Required

+ Bachelor’s Degree in marketing from an accredited institution required. Master’s in business and higher education experience preferred

+ Minimum of five years’ experience in promoting professional development and academic programs, corporate relations/alumni engagement/marketing content and communications in digital and other formats, or an equivalent combination of education and experience

+ Demonstrated experience developing, implementing, and managing degree completion and professional development marketing and communication efforts across multiple channels

+ Demonstrated experience with labor market and business assessments to shape SCE offerings and new product opportunities

+ Excellent interpersonal, written, editorial, verbal, and presentation skills

+ Must be a self-starter, innovative, hard-working, and able to take initiative

+ Demonstrated proficiency with website development and editing, Microsoft Office 365 programs, and CRM (Slate, Salesforce, etc.) experience

+ Proficiency with graphic and web design software, including Adobe software, specifically InDesign and Photoshop, or a willingness to learn

+ Demonstrated knowledge and consistent experience using and managing various social media outlets on behalf of a business or organization

+ Ability to work effectively with a diverse student body, faculty, and staff

+ Ability to work nights and weekends as business needs require.

Physical Demands

+ Sitting in a normal seated position for extended periods of time

+ Reaching by extending hand(s) or arm(s) in any direction

+ Finger dexterity required to manipulate objects with fingers rather than with whole hand(s) or arm(s), for example, using a keyboard

+ Communication skills using the spoken word

+ Ability to see within normal parameters

+ Ability to hear within normal range

+ Ability to move about

Employee Status Full Time

Union Status Non-Union


If other, please enter regular schedule.

EEO Statement

Providence College does not discriminate against any person because of race, color, national and ethnicorigin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation,gender identity, religion, disability, age, veteran status, or genetic information. The College will develop,and from time to time update, an affirmative action program and will insist on a good-faith effort on thepart of its employees to comply with the program. The College will request and expect its agents andthose with whom it conducts its affairs to meet the commitment of this important program.

Posting Detail Information

Requisition Number AS641P

Closing Date

Open Until Filled Yes

Special Instructions to Applicants

Supplemental Questions

Required fields are indicated with an asterisk (*).

+ * We require all employees to be vaccinated. Are you vaccinated or have a *valid medical or religious exemption from receiving a COVID-19 vaccine? Applicants requesting an exemption, must complete a Providence College request form. Exemptions are not guaranteed approval. Completion of exemption/vaccination process must be finalized prior to start date.

+ Yes

+ No

+ Will request exemption

Documents Needed To Apply

Required Documents

+ Resume

+ Cover Letter

Optional Documents

+ Letter of Recommendation

+ Media File

+ Portfolio

+ Response to the PC Mission

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