Global Market Development Manager, Electron Microscopy

Thermo Fisher Scientific

Providence, RI 02940

Posted 1 month ago

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.


**Location/Division Specific Information**


The Life Sciences Electron Microscopy business provides innovative electron microscopy workflow solutions for high resolution biological imaging, ranging from atomic resolution imaging of protein complexes to volume acquisition of cellular compartment structures.


**Remote location, based in USA**


**Discover Impactful Work**


You will lead the development and execution of marketing campaigns using a customer-centric, go-to-market approach. You will work with a broad team from commercial, business development, product, global and operational marketing to develop a multi-channel global strategy for driving growth in the highly relevant, fast-growing cryo-Electron Microscopy market.


**A Day in the Life**


+ Develop strategic, multi-channel integrated marketing plans for cryo-EM workflows to increase customer acquisition, retention, and expansion by communicating clear value to target audiences.


+ Create and use customer segmentation, competitor analysis, business trends/opportunities, and staging/pacing of tactical programs for market adoption.


+ Collaborate and ensure alignment of marketing plans among Product Management, Regional Marketing and Sales Development Partners, and Commercial Leaders.


+ Guide the development of copy and creative content for applicable markets, appropriately positioning products for customer segments, while conveying strong value propositions.


+ Build relevant content across the marketing funnel; deploy and measure content through multiple digital channels that align with the customer journeys.


+ Develop sales force selling tools, technical training and customer facing materials in collaboration with product management and commercial teams.


+ Successfully engage with advertising agencies and Divisional Marketing to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media and customer-facing presentations.


+ Maintain campaign/program metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance.


+ Act as a business unit partner to the Divisional Marketing team - a true brand ambassador, understanding, upholding, and communicating our business unit strategy in all aspects of our marketing programs.


**Keys to Success**


**Education**


+ BS in a life sciences field (cell biology, microbiology, biochemistry, biophysics, chemistry) or equivalent with related 3-10 years work experience (preferably partially in industry)


+ Master’s, or PhD highly preferred


**Experience**


+ Customer-centric with minimum of 5 years’ experience marketing, sales, or sales support in technical / scientific products; Experience in microscopy a plus!


+ Experience working in a complex, highly matrixed organization; Strong record of building alignment in cross-functional teams


+ Self-motivated, demonstrates creativity and problem-solving ability with good intuition for business, proven written and verbal communication skills


+ Experience in developing successful lead generation programs using multi-channel strategies with ability to plan, implement and measure and ability to learn from previous campaigns to improve future performance


+ Self-starter and fast learner to manage multiple projects' scope, budget and schedule to achieve timely completion


+ Travel is required (~25%); including international


Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us (https://jobs.thermofisher.com/global/en/5-reasons-to-work-at-thermo-fisher-scientific) . As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.


Apply today! http://jobs.thermofisher.com


Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.


**Accessibility/Disability Access**


Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.


*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.



Related Jobs

    Browse Jobs | Terms & Conditions | Privacy Policy | Unsubscribe
    POWERED BY    

    POWERED BY