Growth Retention Analytics Manager


Brooklyn, NY 11225

Posted 1 month ago

Job Description

Commitment to Safety

Nothing is more important to us than safeguarding the health of our customers, employees, their families, and the community at large. Effective October 8, 2021, all US employees as well as all newly hired US employees are required to receive the COVID-19 vaccination (and provide proof) unless granted an approved exemption from this policy due to a medical reason, or because of a sincerely held religious belief.

Our Mission

At Prose, we don’t believe in “one-size-fits-most.” We create custom hair care that’s inclusive to all hair types, needs, and preferences. Each of our hair care products is customized to a person’s hair needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for hair care. We’re looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

Position Summary

The Growth Retention Analytics Manager is responsible for building data analytics models and processes to successfully drive the Growth team’s retention initiatives: owning customer lifecycle marketing reporting and dashboards, using advanced quantitative techniques to increase LTV and reduce churn, and synthesizing insights that support executive-level strategic decisions to grow revenues. This role requires both technical aptitude and business acumen, and will help optimize the overall decision-making process. The Retention Analytics Manager will partner with various business teams including 360 Marketing, Product, Data Science, Tech and Finance.

Key Responsibilities

+ Analyze retention performance to identify issues/opportunities that are highlighted by the Prose customer data and then work with the various cross-functional teams to activate action plans that will lead to positive business impact on retention KPIs

+ Develop and maintain the quality and timeliness of retention reporting and dashboards used by the Lifecycle Marketing team

+ Conduct exploratory and in-depth analysis to understand the drivers of retention growth metrics (churn, LTV, repeat purchase rate, sub. penetration rate, loyalty points…) and identify trends and optimization opportunities

+ Project manage the implementation of new CRM tools, and the development of data models to help us understand our marketing tactics better, especially as it relates to customer segmentation and LTV modeling

+ Partner with senior leaders and key functional areas to develop metrics that accurately reflect retention performance and health of our strategies

+ Coordinate with the data engineering team to provide necessary data points to build new forecast models

+ Collaborate with R&D data scientists to leverage our recommendation algorithms as tools to optimize customer retention and personalization at each stage of the journey

+ Spearhead proper experimental design, and provide advanced analytical support on A/B tests with clear conclusions on test outcomes

Key Candidate Requirements

+ Highly comfortable with SQL, knowledge of Python is a plus

+ Familiarity with data warehousing (Google BigQuery) and ETL tools

+ Experience with leading data visualization tools (Looker, Tableau, Data Studio) and R/Python to extract, manipulate, and analyze data as a super user

+ Strong background in Statistics

+ Proven history (3+ years) of delivering consumer-led business outcomes

+ Ability to articulate consumer insights, influence decision making, while successfully building strong working relationships with cross-functional teams

+ Natural curiosity - asking the next question and seeking to understand at the nuanced level to spark a new idea

+ Proven ability to think strategically, solve business problems, learn quickly, work independently and communicate efficiently with all levels of the organization.

Understand & Embody our Prose Values:

Intentional Inclusivity

+ We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.

+ We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.

Connected Collaboration

+ Our strength as a group will outlast our efforts as individual contributors. With offices across countries (and across boroughs) staying inventive and agile deepens our clear vision and consistent communication.

+ We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together

+ We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.

+ We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth making space for new ideas to emerge.

Humanity Always

+ We assume good intentions in every interaction keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious bienveillance, authenticity and fellowship.

+ We operate with the intention of preserving resources, creating an environment we can all live in--for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.

Perks & Benefits

At Prose we value our employees and their well-being. As a growing business we aim to stay up to par on the latest perks and benefits for all of our eligible team members. Some of these include but are not limited to:

+ A competitive and flexible PTO policy

+ Competitive compensation package (base salary, target bonus and equity)

+ Company sponsored health care plan ( medical, dental and vision plans)

+ 401k + matching

+ $125 monthly wellness allowance

+ FSA and commuter benefits

+ An abundance of office snacks and dog-friendly office.

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