HBO Coordinator, Program Marketing

Time Warner, Inc. • New York, NY 10007

Posted 2 weeks ago

Job Description


This position coordinates the development and execution of consumer advertising and promotion plans to drive awareness, and tune-in for HBO Original Programming, including Series, Mini-Series, Films, Comedy and Documentaries.


* Coordinate the planning and execution of consumer advertising and promotion campaigns at all stages of the HBO Original Programming lifecycle from tune-in through the home entertainment release (when applicable).

* Primary responsibilities include acting as a liaison with internal departments (Creative Services, Legal/Business Affairs,, etc.) to ensure that all media and grassroots promotion plans are executed in a timely and efficient manner.

* Assist with managing multiple external agencies in the development of creative advertising, media planning and high-impact promotions (e.g. guerilla/viral marketing, event sponsorships, etc).

* Assist with creative development of all off-channel advertising campaigns (TV, print, radio, outdoor, online) and coordinate material delivery with the in-house production team.

* Traffic marketing materials to Legal/Business Affairs to secure approval on all rights and clearance issues.

* Responsible for day-to-day budget maintenance and awareness including but not limited to submission, tracking and reporting.


* 2-3 years of marketing experience at a media company or advertising/promotion agency (entertainment industry experience preferred).

* Excellent organizational and written/oral communication skills.

* The ability to juggle multiple projects simultaneously, perform under pressure and pay close attention to detail.

* Strong MS Word, Excel and Keynote skills.

* Knowledge of the digital media space (including social media) and new technology platforms (e.g. mobile, broadband, wireless, VOD).

* A passion for entertainment and popular culture.



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