Manager, Marketing Communications Enterprise Imaging / Artificial Intelligence (EI/AI)

Fuji Film • Lexington, MA 02421

Posted 2 weeks ago

Job Description

Overview

Job purpose

The Manager of Marketing Communications, Enterprise Imaging / Artificial Intelligence is responsible for planning, organizing, and implementing all marketing communications activities and materials including content generation for trade, event, print advertising, and online communication efforts including e-mail, web, and social media in support of the FMSU Medical Informatics (MI) business unit. This role will focus on marketing and supporting FMSU's artificial intelligence technology solutions for medical informatics and the enterprise imaging product line. This role works in collaboration with MI business unit product management and downstream marketing to develop and execute the communications strategy in support of marketing goals to effectively represent the company's products and services and drive demand among target audience segments.

External US

Duties and responsibilities

* Develops corporate and product communications strategies in alignment with BU marketing goals and objectives using an integrated mix of communications channels and tactics.

* Recommends communications tactics, budget allocation, and activities for the expression of approved strategies. Prepares communication project briefs outlining project's goals, scope, pertinent background information, content, creative parameters, timing, and budget.

* Establishes metrics & KPI's for success with each campaign and communications strategy.

* Manages BU advertising budget for accurate tracking including reconciliation with vendors, finance department, and additional cost centers.

* Identifies informational needs for communication tactics by working with Directors, Downstream marketing and Product/Marketing Managers of functional groups. Coordinates and manages creative briefings with input from appropriate parties.

* Adheres to the Company's quality and regulatory compliance requirements, without exception, and ensures that all job duties inherent in the position description are performed in accordance with established policies and procedures.

* Identifies, contracts, and manages appropriate outside resources and agencies required to execute marketing communication activities. Clearly expresses in writing performance expectations for said resources and ensures the quality of all contracted deliverables. Establishes and manages vendor budgets and prepares monthly spending analyses reporting budget compliance or variation.

* Plans and manages photo shoots, video productions, and editing sessions.

* Manages fulfillment services including vendor relations and inventory management.

* Supports all Public Relations, Employee Communications, Event, and E-Communications efforts. Collaborates closely with Fujifilm Holdings group and identifies synergies and ways to leverage shared company resources.

* Develops marketing communication materials required to support marketing plans and programs. Maintains print and electronic libraries for use in advertising, brochures, internet development, presentations and trade shows. Prepares routine reports and various documents to measure various sales and promotional communications effectiveness. Prepares budgets and project tracking.

* Assists product management with communications media and advertising materials to effectively represent the company's products and services to customers and prospects. Plans and manages all marketing communications activities. Supports content generation for trade, event, print and e-based communication efforts including e-mail, web, and social media.

* Works with internal events manager and outside agencies to support Company and BU trade show presence and associated promotional communications campaigns.

* Comply with all applicable U.S. Food and Drug Administration (U.S. FDA) medical device regulatory requirements, applicable ISO 13485 standard requirements and all other applicable laws, regulations and standards.

Qualifications

* Experience marketing and supporting applications of artificial intelligence technology solutions in healthcare

* Experience marketing to the Medical Informatics audience segment, including healthcare CIOs, CTOs, and hospital administrators

* Proven experience leading marketing communications campaigns in support of business-critical product launches and high-profile brand campaigns

* Bachelor's degree in journalism, marketing, communications, or advertising.

* Excellent written and verbal communication skills.

* At least five-seven years' marketing communications or advertising experience, agency and/or client-side, with a background in healthcare IT, Enterprise Imaging, and medical informatics.

* Experience with online communications, demand generation, lead nurturing, media planning, events, and trade show marketing.

* High attention to detail and project management skills with proven experience in managing projects and campaigns to successful on-time completion.

* Demonstrated ability to manage a variety of assignments simultaneously.

* Strong presentation and analytic skills.

* Must be proficient using Microsoft Office.

* Periodic travel to exhibits, Fujifilm site locations, and customer sites. Travel requirement is approximately 25%.

Physical requirements

The position requires the ability to perform the following physical demands and/or have the listed capabilities.

* The ability to sit up 75-100% of applicable work time.

* The ability to use your hands and fingers to feel and manipulate items, including keyboards, up to 100% of applicable work time.

* The ability to stand, talk, and hear for 75% of applicable work time.

* The ability to lift and carry up to ten pounds up to 20% of applicable work time.

* Close Vision: The ability to see clearly at twenty inches or less.

TRAVEL:

Occasional (up to 25%) travel may be required based on business need.

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