Marketing Analyst

Ashburn, VA

Posted 1 month ago

Job Description

Essential Duties and Responsibilities

Collaborate with Finance, Sales and Operations departments to forecast product revenues

Develop and implement marketing plans for new and existing products

Manage, proactively, marketing programs and influence cross-departmental programs to ensure achievement of strategic and financial objectives for product portfolio

Produce product-oriented content that amplifies unique selling points and differentiation

Lead implementation of key marketing plan tactics and programs: product strategies, pricing, promotions, sales team training and claims development

Perform periodic external market analyses (customers, technologies, competitors, patient populations, insurers, etc.) to optimize strategies, tactics and opportunity assessments

Partner with R&D, Technology, Sales, and other departments to develop new products and services and play an integral role in the new product commercialization process

Interact with customers to develop insights and requirements for new products and programs

Contribute to creating a culture of success and sustainable competitive advantage

Provide technical product training and leadership for the Sales team

Ability to incorporate a wide range of inputs into clear objectives, strategies and action plans

Basic Qualifications

Minimum 5-years experience in product-oriented marketing position

Bachelors degree, or higher, from an accredited university

Preferred Qualifications

MBA, from top tier business school

Bachelor degree, with a STEM major or minor

Marketing experience for a medical or dental device manufacturer, ideally FDA Class II devices

Familiarity with Dental, Sleep Medicine, or related industries

Experience leading or participating in New Product Introduction (NPI) processes

Results orientation, self-motivated individual

Excellent analytical skills, with the ability to take a scientific approach to marketing

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