Marketing Specialist

Tripp-Lite • Chicago, IL 60602

Posted 2 weeks ago

Job Description

Tripp Lite is seeking a Marketing Specialist to join our Channel Marketing team. This role is an essential part of our Channel Marketing team and our CDW sales team, reporting directly to our Director of Marketing. You will be collaborating daily with various contacts within Tripp Lite, including sales, coop, marcom and others, as well as outside contacts at CDW to effectively manage our CDW marketing plan and grow Tripp Lite's exposure at CDW.

This role requires a highly organized individual that is comfortable creating creative content as well as analyzing sales trends and results to determine program effectiveness.

RESPONSIBILITIES

* Creation of fresh, effective and creative content including flyers, newsletters, powerpoints, email blasts, giveaways and more.

* Execute on our CDW marketing activities, including writing copy and putting creatives together for various campaigns and catalog pages, web spots, emails, and more.Proof materials and ensure they are properly executed on.

* Analysis of promotional programs, sales programs and campaigns to determine effectiveness.

* Management of Tripp Lite brand presence on cdw.com, consistent auditing of brand exposure to maximize exposure, and competitive analysis.Management of all Tripp Lite skus on cdw.com, including setting up new skus, updating copy, images, etc

* Event planning, from creating the plan-of-action to putting the plan in place and handling shipments of materials, to sending follow-up communications, to working with event sales attendees to determine success of event.

* Work effectively with the CDW sales team to manage, prioritize and deliver on marketing requests.

REQUIREMENTS

* Bachelor's degree in Marketing

* Highly organized with strong attention to detail

* Excellent copywriting and editing skills

* Deadline-driven professional who can manage multiple projects simultaneously in a fast-paced work environment

* Excellent MS Excel, PowerPoint and Word skills

* Experience with Pardot or Hubspot a plus

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