Marketing and Product Specialist

The Reserves Network • North Olmsted, OH 44070

Posted 7 hours ago

Job Description

My client is looking for a Marketing and Product Specialist with 2-3 years of experience who is willing to grow with the company. This position will help develop existing sales channels, new opportunities and scale any marketing activities of the organization

Marketing and Product Specialist responsibilities:
Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
Provide recommendations for future strategic initiatives through competitive and financial analysis
Conduct market research to find answers about consumer requirements, habits and trends
Translate complex data and analytical models into insights that can be used to develop marketing strategies
Brainstorm and develop ideas for creative marketing campaigns
Monitor, report and analyze results to improve performance, using tools such as Google analytics
Trade shows organization and design, PR and media planning
Develop and update product guide, sales sheets, presentations and promo materials
Analyze market and competitors, develop product matrix and build successful marketing program
Manage the CRM and our keep mailing databases fresh and updated
Support marketing team on the creation of Webinars and Tutorial
Website content management and manage project related to SEO and SEM
Develop internal quarterly newsletter and plan monthly newsletter to customers
Manage and run our company social media activities
Develop a digital library for customers
Keep relevant and up to date on projects with parent company on product road-map and roll-out
Develop concepts for new products and services that can help the company achieve financial goals
Marketing and Product Specialist requirements and qualifications
Previous working experience in the Marketing field for at least 2 years
BA in business, marketing or similar relevant field
In depth knowledge of traditional and digital marketing and market research methods
Applicable knowledge in marketing data analytics and tools
Hands on experience with marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
Outstanding communication, interpersonal and presentation skills
Excellent organizational and time management skills

Job Details

Location:  North Olmsted, OH 44070

Employment Type:   Full-Time

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    Marketing and Product Specialist

    The Reserves Network • North Olmsted, OH 44070



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