Product Marketing Director - (B6)

Applied Materials

Santa Clara, CA 95054

Posted 1 month ago

Job Description

**Key Responsibilities**

1. Provides leadership and direction to ensure that overall marketing function is effectively meeting the organization’s strategic goals for a broad functional area

2. Directs the development of market requirements for specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing

3. Directs and controls the activities of a broad functional area and leads effective marketing and cross-functional teams

4. Directs the development of business plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share

5. Recommends to GM how to most effectively deploy resources to achieve business goals for a broad functional area

6. Directs the competitive analysis of specific products or product lines

7. Establishes pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions

8. Drives effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

**Functional Knowledge**

+ Recognized as “guru” or external expert in a function

+ Demonstrates broad and comprehensive expertise in leading-edge theories, techniques and/or technologies within own field

**Business Expertise**

+ Influences internal/external business and/or regulatory issues that have an impact on the business


+ Leads highly visible multidisciplinary project teams or initiatives; provides thought leadership

**Problem Solving**

+ Proactively identifies and solves the most complex problems; uses ground-breaking methods to think beyond existing solutions


+ Impacts business direction through the development of innovative services or products

**Interpersonal Skills**

+ Negotiates with senior management, customers, regulators or vendors to influence decisions



Bachelor's Degree




**Years of Experience:**

15+ Years

**Work Experience:**

**Additional Information**


Yes, 20% of the Time

**Relocation Eligible:**


Applied Materials is committed to diversity in its workforce including Equal Employment Opportunity for Minorities, Females, Protected Veterans and Individuals with Disabilities.

Applied Materials is the leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. Our expertise in modifying materials at atomic levels and on an industrial scale enables customers to transform possibilities into reality. At Applied Materials, our innovations make possible the technology shaping the future.

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