Product Marketing Manager, Facebook Connectivity, Analytics and Network Planning

Facebook • Menlo Park, CA 94025

Posted 3 weeks ago

Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities a we're just getting started.

Facebook Connectivity's mission is bringing more people online to a faster Internet. Together, with hundreds of partners across dozens of countries, Facebook is working to help overcome the global Internet connectivity challenges of accessibility, affordability and awareness. Our products already serve hundreds of millions of people and drive substantial impact.
Deciding the optimal way to invest in network and product improvements is costly and time consuming. Connectivity Analytics can help our partners identify areas of opportunity across their products and networks, and plan strategically. We've developed innovative business tools to help our partners monitor and improve their existing products and networks and create more engaging customer experiences.
Facebook Connectivity is seeking an individual who is passionate about connecting our global community to help build and scale the Analytics, Data Science and Network Planning products ( aimed at our Mobile Operator, Handset Manufacturer and Telecommunications partners globally.
This position will be responsible for driving product strategy with the Product and Engineering teams and identifying opportunities for completely new products as well as refining existing roadmaps through experiments and feedback. At the go-to-market phase, this position is also responsible for developing a quantitative business case and articulating the value proposition through collateral while also leading the cross-functional go-to-market process which includes planning, prioritization and goals. The focus of this role will be driving the development of product strategy with the Product and Engineering teams based on quantitative analysis, industry research and partner insights. For products that reach substantial scale, this individual will collaborate with cross-functional teams to understand product success factors and develop playbooks for driving growth and partner adoption at scale.
This is a full-time position based in Menlo Park, California.


  • Drive product strategy:

    • Lead market assessment based on quantitative analysis, qualitative feedback and voice-of-market

    • Identify and evaluate long-term opportunities based on research, quantitative analysis, deep understanding of Facebook technologies and a strategic view of the industry and its business models

    • Analyze product and partner performance, synthesize partner feedback and advocate feature improvements (including A/B testing to prove incremental impact)

  • Lead Go-to-Market:

    • Articulate and validate partner value propositions and establish quantitative business case (i.e. ROI/TCO/NPV) through partner trial deployments

    • Develop go-to-market strategy (market prioritization, pipeline, goals)

    • Create positioning and collateral (i.e. pitch, objection handling, case studies)

    • Lead cross-functional execution and planning to support product launches and scaled adoption efforts globally

  • Drive product growth and partner success:

    • Develop product and partner growth playbook in partnership with product, data science and other teams (i.e. growth levers, tactics, prioritization, metrics)

    • Manage experiments (i.e. define scope, roll-out strategy, recruit partners and support evaluation of results)

    • Support partnership teams globally as a subject matter expert to enable partner success and best practices adoption

  • Ability to travel internationally, up to 30% of the time with flexibility to work across time zones and influence remote teams


  • 7+ years of experience with 3+ years working in a product marketing, product management, management consulting, product strategy or equivalent function (partnered with product management and/or engineering on strategy)

  • Quantitative analytical experience (i.e. SQL) and experience in decision making with large data sets and quantitative analysis

  • BS/BA degree in Business, Engineering, Computer Science, Economics or related discipline


  • Experience with developing B2B analytics services or products (leveraging data for core functionality and value)

  • Experience with global telecommunications industry including understanding of industry business models and drivers, go-to-market strategies, products and technologies

  • Expertise in network planning software and processes

  • Experience collaborating and leading cross-functionally with an ability to build consensus among multiple stakeholders in an entrepreneurial, high-expectation environment

  • Highly organized, resourceful and action-oriented individual with an ability to drive focus, clarity and prioritization in a fast-paced environment

  • Communication and presentation skills

  • MBA

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at .


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      Product Marketing Manager, Facebook Connectivity, Analytics and Network Planning

      Facebook • Menlo Park, CA 94025

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