SEO / Digital Marketing Strategy Associate

JPMorgan Chase

Wilmington, DE 19893

Posted 1 month ago

Job Description

+ Stay current with industry trends, best practices and discusses potential impact with team on client work

+ Expand organic footprint into previously untapped search space for both high volume core business terms and broad match, long tail keywords

+ Manage publication of search optimized content, identify new content opportunities, and measure page performance

+ Identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape

+ Produce quantitative reporting and qualitative explanations on weekly performance

+ Help manage external agencies, partners, and platforms

+ Oversee internal content competition and prevent any potential keyword cannibalization

+ Strategically plan site migrations, developing all deliverable's and analysis' such as, search behavior analysis and migration mapping to inform best practices

+ Work with various creative agencies and assist with creative versions (by program)

+ Ensure a strong control environment and serve as the second set of eyes on final creative and other executional aspects for campaign management.

+ Deliver campaigns:

+ Run campaigns to ensure initiatives are on-strategy, on time and within budget parameters

+ Assist with optimizing direct response marketing campaigns to improve results, create efficiencies and reduce costs

+ Collaborate with marketing managers to identify opportunities, efficiencies, campaign strategy and support measurement and reporting for marketing initiatives

+ Ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed

+ Launch multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as:

+ Product teams

+ External partners

+ Analytics / Reporting Teams

+ Channel & execution teams

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

Equal Opportunity Employer/Disability/Veterans

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