Senior Director, Product Management - Intelligence Solutions

Conversant • Chicago, IL 60642

Posted 1 month ago

Job Description

About this role :

The Senior Director, Intelligence Solutions is responsible for developing and managing the portfolio of Conversant products that will provide insights for our clients based on our vast understanding of the individual across over 7,000 dimensions with industry-leading identity accuracy and persistency. These solutions will give our clients a holistic view of the performance & efficiency of their media buys as well as insights into their customers and prospects demographic & behavioral attributes. This role will lead the launch, roll-out, and ongoing improvement of these solutions with responsibility for building a team and guiding strategy, roadmaps, feature development, product marketing, and sales strategies to drive revenue growth from these capabilities.

What you will do :

  • Develop and deliver on the vision and the roadmap for the Intelligence Solutions product portfolio; the roadmap will include platform development, launch, client feedback and ongoing product enhancements.
  • Drive the adoption of these strategic solutions by our clients and the Conversant organization, as they extend from our core offerings.
  • Train the Sales, Account Management, Operations, and Product teams on Intelligence Solutions.
  • Support the Sales team by participating in client conversations while evolving our products with insights from Sales, clients, and the marketplace.
  • Support the Product Marketing team by developing content such as competitive analysis, unique selling proposition, differentiators, etc.
  • Partner with internal and external stakeholders, including vendor partners, to continually improve our offerings.
  • Build market-leading solutions from our unique data assets by partnering with a cross-functional team of analysts, engineers, marketers, sellers, product managers, creatives, and clients.
  • Be energized by the tough problems, push yourself to grow, and learn something new each & every day.
  • Travel less than 15%.

What you have :

  • 7 - 10 years progressive experience working in Product Management.
  • Experience building digital products and solutions, whether advertising technology solutions (e.g, DSP, DMP, MTA), marketing technology solutions (e.g., Loyalty, Email, Social, Mobile), or related SaaS solutions sold to Marketers (e.g., Analytics).
  • Current understanding of B2C Marketing and Marketers key digital and traditional marketing challenges.
  • Demonstrated ability to build and develop a Product Management team.
  • Familiarity with leveraging 1st and 3rd party data for segmentation, targeting, execution, and optimization measurement.
  • Demonstrated experience collaborating with other functional areas (e.g., Pre- and Post-Sales, Account Management, Professional Services) to deliver a solution, not just software.
  • A history of successful product launches including business case development, positioning, competitive analysis, product marketing, and sales support on go-to-market with a path toward maturity.
  • An entrepreneurial mind-set with the drive + balance to execute your vision at scale. A penchant for meeting challenges and unexpected opportunities head on by quickly assessing situations, making a rational decision, setting a plan, taking action, and moving forward.
  • Strong presentation and interdisciplinary communication skills (written and verbal).
  • BA/BS in a technical or quantitative discipline, or equivalent experience. MBA a plus.




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