Senior Marketing Specialist

A.H. Belo Corporation • Dallas, TX 75201

Posted 2 weeks ago

Job Description

Belo & Co is hiring! We are looking for a Sr. Marketing Specialist to join our team. The Sales and Marketing team at Belo & Co. is comprised of organized, highly motivated individuals who put great emphasis on the importance of marketing execution.This person will help guide and execute marketing functions to create qualified leads, and move them through the funnel from prospect to sale for two of our business units: Distribion, our marketing SaaS platform, and MarketingFX, our print/promotional item fulfillment organization. The perfect candidate will have 5+ years of marketing experience, understand today's landscape of marketing services and products, and thrive in a fast-paced, entrepreneurial environment.

Responsibilities include:

* Coordinates the full life cycle of assigned marketing projects by defining the project scope, goals, deliverables, timeline and budget.

* Effectively prioritizes incoming requests for marketing activity based on revenue potential and delivers marketing collateral within a reasonable timeframe. This includes presentations, landing pages, digital marketing collateral, case studies, etc.

* Provides insights to management team defining effectiveness of marketing activities and makes recommendations based on this data

* Works with sales team and management to define marketing strategy and execute multichannel marketing campaigns (email, direct mail, web, social, ppc) with our internal agency team

* Assists teams with market research and provides suggested pivots to messaging, pricing, and marketing strategy

* Align marketing messaging with customer pain points and our value proposition

* Coordinate and attend trade shows (2-4 per year)

# of Hires Needed

1

Job Requirements

* Bachelor's degree preferred.

* Minimum of 5 years experience in marketing. Preferred experience in B2B marketing.

* Proficient in MS Powerpoint, Word, Google Slides

* Ability to translate research into information that can be used for presentations and Sales

* Effective grammar, written and spoken communication skills

* Ability to simultaneously manage multiple projects and competing priorties

* Ability to work under time pressures with a sense of urgency

* Ability to create impactful marketing materials

* Motivated to drive success with minimal supervision

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