Senior Marketing Strategist/Account Executive

Cull Group

Grand Rapids, MI 49507

Posted 1 month ago

Job Description

Senior Marketing Strategist/Account Executive

Position Summary

The Marketing Strategist / Account Executive plays a central role in interpreting client campaign objectives into digital-content-focused strategies. This person works closely with clients, and partners with the agency?s internal team to identify opportunities and activate digital content strategies. Marketing Strategists / Account Executives are partially or fully allocated to specific client business, and serve as day-to-day contacts across client, strategy, creative, and design teams. The Marketing Strategist / Account Executive provides proactive client management, and focuses on developing deep and trusting client relationships.


+ Develops unique strategies and builds upon current client strategies within to meet/exceed objectives

+ Works with the Traffic Manager to foster timeline development and monitor progress, ensuring deadlines are met

+ Works with the Traffic manager to manage overall project scope and ensure staffing assumptions adhere to budget

+ Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution

+ Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays

+ Uses internal agency resources to develop proposals for clients

+ Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional and game ideas, mobile, social networks, viral, etc.

+ Writes communications briefs, ensuring that creative and media are effectively integrated

+ Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior

+ Develops a total understanding of online target audience and mindset modes

+ Reviews statements and estimates of work prior to client review

+ Participates in new business initiatives

+ Creates and implements effective marketing plans?

+ Ensures accountability is established during the project planning process


+ Minimum education experience required ? Bachelor's degree

+ Minimum 2 years advertising/marketing experience required, 3+ years preferred in creative, media, and/or account management for digital advertising/marketing, 1+ years management experience desirable, sales experience a plus

+ Experience in formulating and implementing long-term strategic account plans, marketing strategies, and campaigns?

+ Demonstrated ability to react quickly to assess and implement solutions

+ Excellent communications skills, including the ability to think on his/her feet during presentations, explain in simple terms complex or technical information to non-technical people, and persuasively sell ideas

+ Strong time management skills, including the ability to manage multiple tasks, work under pressure and meet tight deadlines

About Cull Group

Cull Group is a creative marketing and design firm founded in 1974 that emphasizes intelligent strategy throughout all we do. And we do a lot. Web development and design, SEO and PPC campaigns, social media, go-to-market strategy, branding, retail packaging, point-of-purchase displays, billboards, literature, video, copywriting, get the idea. There?s rarely a boring moment and it?s a great place to work if you?re curious, motivated, creative, clever, novelty-seeking, an independent thinker, self-educating, an excellent communicator, and eager to try your hand at new things.

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