Sr Director, Integrated Media

Lowe's

Mooresville, NC 28117

Posted 1 month ago

Job Description

**Job Summary:**


The primary purpose of the Senior Director, Integrated Media Planning is integrating business understanding with communications planning expertise to set the annual and long-term vision that establishes the foundation for our media plans. This individual will be accountable for the role of media in the overall marketing plan to support the brand marketing goals of driving site traffic, increasing visitation to stores yielding sales growth and building brand awareness & equity. The Senior Director, Integrated Media Planning will work with external agency resources in delivering effective media strategy, investment, and measurement to deliver strong ROAS and Lowe's brand KPIs. The Senior Director, Integrated Media Planning will be responsible for staying abreast of the changing media and technology landscape, including non-traditional media partnerships, and proactively educating the organization on the effects of these changes on our business. To accomplish this, the Senior Director, Integrated Media Planning is responsible for partnering with many internal teams (Brand Marketing, U.S. Digital, Consumer Insights, Analytics, IT) and external agency and media partners to lead and execute impactful programs.


**Key Responsibilities:**


Oversees media investment strategy, campaign creation, optimization and rigorous testing strategy for full-funnel, multi-platform marketing strategies aligned to business priorities across all audiences and product & service categories.


• Partners with Senior Director, Digital Media on campaign execution and optimizations while also leading the management of Lowe’s media AOR.


• Leads the business side inputs for cross channel measurement in partnership with agency and internal analytics teams.


Leads large and diverse external vendor and cross-functional partner teams - from media, to


creative, to advertising platforms to 3rd party ad tech support and measurement companies -


against a pre-defined scope of work and performance metrics; effectively prioritize vendor


resources; own the day-to-day relationship.


• Stays current with new advances in media, the competitive landscape, and vendor capabilities;


leverage that knowledge to influence current and future business plans and strategies; drive


media innovation, thought leadership, and best practice sharing throughout the organization.


• Leverage data tactics across channels to further bolster the data-informed portions of plans with


personalized messaging served during the right mindset.


• Works directly with Senior Directors, VPs, SVP and CMO to define marketing strategies and


activities and ensure they are integrated with other parts of the business and align with


corporate objectives.


• Selects and manages employees who report direct; as well as works cross functionally daily


across a highly complex matrix organization to deliver results; ultimately accountable for


delivering and executing upon the marketing strategy. Fosters a culture of collaboration and


teamwork that will enable achievement of the goals of the enterprise.


• Deepen and nurture relationships with media publishers and technology companies to enable


first-mover access, most competitive rates, and development of innovative programs that drive


our brand and business forward.


**Required Education/Experience:**


• Bachelor’s degree in Business, Marketing, Communications, or other discipline with relevant


experience below


• 10+ years’ experience in Media Planning, Investment Strategy - Brand or Agency side


• Demonstrated success leading media planning teams to develop overall Communications Plans


that will deliver marketing goals with strategic audiences


• Strong analytical skills with ability to drive meaningful actions from data


• Excellent executive communication skills


• Solid understanding of media landscape with balance of traditional and emerging solutions


• Demonstrated understanding of the role of technology in execution of modern media tactics


**Preferred Education/Experience:**


• Master’s degree in Business, Marketing, or Communications


• 4+ years retail experience


• Experience building strategic media plans for growth audiences including multicultural


**About Lowe’s**


Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over $96 billion, Lowe’s and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.


**EEO Statement**


Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.



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